OPEN CALL
Applications now open!who can apply
We are looking for visionary designers, creative entrepreneurs, and emerging labels who are ready to take their ideas to the next level. Whether you’re launching your first capsule collection or scaling an existing brand, you should have a clear vision, a commitment to quality, and a readiness to collaborate.
Timeline overview
1 year program, starting September 2025
PHASE 1: VISION TO STRATEGY
BRAND & COLLECTION STRATEGY SESSIONS
SAMPLING + PRODUCTION PLANNING
SUSTAINABILITY & WEB3/TECH ONBOARDING
BEGIN STYLING, COMMS, AND CREATIVE DIRECTION PLANNING
FINANCE & PRICING MODEL WORKSHOPS
PHASE 2: DEVELOPMENT& EXECUTION
COLLECTION DEVELOPMENT & EARLY PRODUCTION
MARKETING & CONTENT FRAMEWORK BUILDING
SALES STRATEGY SETUP (WHOLESALE, DTC, SHOWROOMS)
WEB3 & STORYTELLING EXPERIMENTS
MIDPOINT REVIEW: ALIGNMENT + ASSET READINESS
PHASE 3: LAUNCH READINESS & ACTIVATION
FINAL PRODUCTION & CAMPAIGN PREP
LOOKBOOKS, STYLING SHOOTS, PRESS KITS
PRESS OUTREACH & RETAIL PARTNER TARGETING
SHOWCASE / EVENT SUPPORT (DIGITAL OR IN-PERSON)
PITCH SUPPORT TO BUYERS, MEDIA, INVESTORS
POST-LAB SUPPORT + STRATEGIC GROWTH
OPTIONAL GROWTH ADVISORY (RETAINER OR ALUMNI TIER)
MARKET FEEDBACK INTEGRATION & PRODUCT ITERATION
BRAND CASE STUDY DEVELOPMENT
POTENTIAL FOR SHOWROOM INCLUSION / COLLABORATIVE EVENTS